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The overall brand strength of Chinese companies increased by 17 percent year-on-year, reaching a new high in history, according to the Kantar BrandZ 2024 Chinese Global Brand Builders report.| Jointly compiled by the international market research firm Kantar and Google, the report, released on Thursday, surveyed global consumers from 11 international markets on their opinions about Chinese global brands. The brand strength scores were calculated, taking into account three major factors: meaningful, difference, and salient. | The significant increase in the overall brand strength of Chinese companies highlighted the vitality of Chinese brands in the global market, said Doreen Wang, CEO of Kantar Greater China and global chair of Kantar BrandZ. | Wang also noted that the combination of China's industrial chain ecosystem and innovative technology has become a new competitive strength for Chinese global brands. | | |
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